2013 Advertising Futures Competition

Challenge: Rebrand Recycling


Fifteen ad agencies and schools are tackling the challenge of rebranding recycling. The agencies and schools are in the midst of their preparations to develop a compelling and effective national message that appeals to all Americans and meets the goal of educating and motivating people to recycle more.

These preparations will culminate with the 2013 Advertising Futures Competition on September 25th, 2013 at Y&R.