Welcome, Judges!

Dear Judges,

On behalf of the VE staff, our facilitators and students, we thank you for sharing your valuable time, feedback and expertise as a competition judge. For the last 25 years, VE has served over 175,000 young people in its mission to transform students through authentic business experiences that prepare them for fulfilling, financially secure futures.

Please review the resources, materials and instructions on this page thoroughly in order to prepare to be a judge. If you have any questions, please see our support section on this page for troubleshooting tips or contact information.


The VE Team

Part I: Understanding VE

Approximately 3 minutes

About VE – Video 1 out of 2

Approximately 3 minutes

How VE Works – Video 2 out of 2

Part 2: Competition Overview

If you are not sure which competition you are judging, please refer to the email confirmation you received from Abril Peña (apena@veinternational.org).

The National Business Plan Competition

See Competition Rubric
View Past NBPC Winners

The National Business Plan Competition showcases some of the best and brightest student leaders and budding entrepreneurs in the country. After receiving top honors in local and regional business plan competitions during the school year, the following teams have earned the chance to compete in the country’s premiere team-based national business plan competition. Teams representing 41 VE companies from around the country will have their written business plans and oral presentations judged by industry professionals.

Competitions Manager: National Business Plan Competition

The National Human Resources Competition

See Competition Rubric

Each company is tasked with creating an Employee Handbook, developed and managed by the Human Resources department. Each Human Resource team participating in the National Human Resources Competition will then present the policies and practices in the handbook as the best for promoting a positive, productive and successful VE firm.

Competitions Manager: National Human Resources Competition

The National Marketing Competition

See Competition Rubric

Judges for the National Marketing Competition will review a student-made comprehensive 8-page written marketing plan and watch a presentation on their research, analysis and strategy. The plan should explain why potential customers would be interested in the products/services provided, and what company resources are to be used to first attract and then turn these potential customers into sales and satisfied customers.

Competitions Manager: National Marketing Competition

The National Finance Competition

See Competition Rubric

Each team participating in the National Finance Competition present their current and projected financial statements to show the judges panel that the company has obtained adequate capital and be able to show stakeholders and potential investors a reasonably accurate projection of sales and profit.

Competitions Manager: National Finance Competition

The QuickBooks Competition

See Competition Rubric

Judges will evaluate a team’s Quarterly Financial Report. It is the end of the most recent fiscal quarter and the accounting team is meeting with management to review the most recent financial results and to address a few specific scenarios.

Competitions Manager: National QuickBooks Competition

Part 3: Competitions Manager

Using the Competitions Manager to Judge

  1. Log into the VE Competitions Manager using the buttons below in order to access the competition and score each team. (See image #1 below) 
    ○ First time judging? Create an account using the email you have been using to communicate with VE.
    ○ Returning volunteers can just sign into their account.
  2. Once logged in, you will see the description for the competition and scoring guidelines. Select JUDGE on the bottom right to start judging.
  3. Once in the competition, you may select a team name to review their submission and submit your scores. (See image #2 below)

Click the buttons below to be taken to the Competitions Manager event you are participating in:

Image #1
For New Judges
For Returning Judges
Image #2
Each team that you are assigned will be presented here
Start Judging

Part 4: Live Presentations

Joining the Zoom

  1. Look for the email and/or calendar invite from Abril Peña (apena@veinternational.org) to locate your competition Zoom link. (April 2nd Update: Zoom links will be provided a few days prior to each competition.)
  2. Be sure your Zoom account reflects your name to make it easier for the VE team to identify judges in the waiting room.
  3. Once in the meeting, VE staff will go over important details and instructions 15 minutes before the presentations begin.
  4. You will then be moved into breakout rooms to prepare for incoming student presentations.
    ○ The breakout room will consist of a VE staff moderator who will introduce judges, keep track of the time, and facilitate the Q&A and feedback sessions and make sure everyone has the links needed for the session.
  5. Once students enter the breakout room, they will share their screen and present their business plans. Each competition will include a team’s oral presentation and Q&A session with judges
    ○ The National Business Plan Competition includes a brief feedback session.

Main Room: Judges Orientation

Breakout Rooms: Student Presentations

Q&A Session

The Q&A session is a 5- to 10-minute time frame to ask the VE students questions about their presentation and their business.

Q&A Do’s
  • Refer to the list of questions provided by VE for your competition.
  • Be respectful of all participants’ time when asking multiple questions and follow the guidance of the VE moderator.
Q&A Don’ts
  • “Why is your target market Gen Z and not ____?”
    • VE Context: VE firms and students primarily buy and sell from each other, making themselves (students aged 13-18) their own target market.
    • Instead ask: How are you appealing to your target market?
  • “Why are your payroll expenses so high?”
    • VE Context: In the VE program, firms are made up of the entire VE class. Although unconventional for a start-up to have 30 employees, in the VE world, it’s expected based on the class size.
    • Instead ask: What is your strategy to increase profits if your projected sales fall short?
  • “How is this product produced and shipped?”
    • VE Context: VE firms purchase and re-sell products and services from the VE Wholesale Marketplace, so they may not encounter all real-world costs. Products are “shipped” to customers through email, but firms apply shipping costs based on real-world shipping rates as a business expense.

Feedback Session

The feedback session is an opportunity for students to receive immediate, helpful input from our judges. This time is meant to help students understand their strengths and to identify areas for improvement. Effective feedback includes specific guidance and clear actionable steps the team can take back to their firm to implement improvements. 

Feedback Do’s
  • “Your explanation of the problem experienced by your customers was clearly articulated, but I would suggest conducting additional customer research to better support and describe how your products help to solve the problem.”
Feedback Don’ts
  • “This would never work in the real world!” 
    • VE Context: It is important to keep in mind that the VE program is a simulated economy primarily comprised of high school students. Often, business ideas that may not work in the real world are highly successful in the VE environment.
  • “I would never invest in a business like this.”
    • VE Context: The role of a VE judge is to evaluate the quality of the work demonstrated by VE students, regardless of the judge’s personal interest in a particular business.
    • Instead try: “Though I do not fall under the target market for this business, I invite you to consider the following suggestions to improve the concept…”

COVID Considerations

Holding this competition during the pandemic has resulted in many required modifications, and we thank you in advance for your patience and understanding. Some teams will be presenting remotely, others will have some or all in person. Often teams are faced with challenges beyond their control, such as being required to wear masks or other restrictions. Students at this age are very sensitive, and we thank you in advance for being mindful of their circumstances.

Part 5: Complete Judge Training Form

All judges must complete the Judges Training Form below in order to participate in the 2021 Youth Business Summit – National Competitions.

If you do not see the form below, you can click here or copy and paste this link into the address bar: https://form.jotform.com/210804798515158

Judges Code of Ethics

By serving as a judge for a Virtual Enterprises, International competition, I agree to evaluate student work and performance in a fair, unbiased, and impartial manner. I fully commit to:

  • make my evaluations based entirely on the teams’ or student’s presentation or deliverables,
  • give scores based solely on my own review of the team(s) or student(s) and not be influenced by other judges’ opinions, comments, or scoring, and
  • judging without discriminating on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, or sexual orientation.


Tips & Troubleshooting

Use your desktop computer or laptop to access the Competitions Manager.

Each competition has a direct Competitions Manager link (begins with “register.veinternational.org/”) that allows you to access the student materials, rubric, and scoring platform.

We recommend using Google Chrome as your internet browser for the best experience in accessing the Competitions Manager.

Click this link to reset your password if you have trouble logging into the Competitions Manager.


For questions regarding accessing the Competitions Manager
or any other related technical issues, please contact:


For general questions about volunteering, VE, or other questions, please contact:

Wendy Schmitt
National Program Manager

Gina Pol
National Program Support Manager

Abril Peña
National Engagement Coordinator