Key Insights from 2016-17 Store Manager Data

By September 27, 2017 Blog, News

VE’s Store Manager lets students and firms easily buy and sell products through e-commerce websites. This gives VE firms a chance to learn how to do business like a real-world business, which is what VE is all about.

After logging into the Portal, you’ll see the Store Manager on the top toolbar. This is where you go to add products, generate Buy Buttons, and track e-commerce sales data. The Store Manager offers a Documentation section to help get you started with these activities once your firm is ready.

We found eight key insights while analyzing hundreds of thousands of transaction data points, but before we share that, let’s make sure you know how to track your own firm’s transactions data. Analyzing your firm’s data and taking note of our key insights will help guide future sales and financial decisions.

How to Find Your Firm’s Store Manager Data

The first thing you see in the Store Manager is a dashboard. Based on the date parameters you set, you’ll see transaction data for that period of time. The left sidebar shows what you can do within the Store Manager and the “Download sales transactions” is found as a blue link right above the transactions dashboard.

To recap, you can find your firm’s Store Manager data by doing the following:

  1. Login to the Portal
  2. Click on the Store Manager
  3. Click on Download sales transaction list (Excel)

Note: Teachers must make the Store Manager visible for the students who need access to the Store Manager. See how to do this at Portal Support / [Teachers] Make the Store Manager Visible for Students

80% of VE Firms Generated Buy Buttons

Overall Store Manager Statistics from 2016-17
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New York was the Most Active State by Transactions

Top States (by number of transactions)
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Most Sales Transactions Didn’t Mean Most $

Top 25 Sellers (by transactions)
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Top 25 Sellers (by dollar amount)
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Wednesday Was the Most Valuable Day for Sales

Sales Totals by Day
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December to April Were the Hottest Months for Sales

Sales Totals Month-by-Month
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Most Transactions Made in One Day Happened on a Friday

VE firms don’t seem to believe in “casual Fridays” with that level of sales activity.

Top Dates for Sales (by transactions)
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Top Dates for Sales (by dollar amount)
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Bundles & Packages Were Very Valuable

15 of the Top 25 items by dollar amount were bundles/packages.

Top 25 Items (by dollar amount)
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Top 25 Items (by transactions)
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Stand-Out Promo Codes

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