Key Insights from 2016-17 Store Manager Data

VE’s Store Manager lets students and firms easily buy and sell products through e-commerce websites. This gives VE firms a chance to learn how to do business like a real-world business, which is what VE is all about.

After logging into the Portal, you’ll see the Store Manager on the top toolbar. This is where you go to add products, generate Buy Buttons, and track e-commerce sales data. The Store Manager offers a Documentation section to help get you started with these activities once your firm is ready.

We found eight key insights while analyzing hundreds of thousands of transaction data points, but before we share that, let’s make sure you know how to track your own firm’s transactions data. Analyzing your firm’s data and taking note of our key insights will help guide future sales and financial decisions.

How to Find Your Firm’s Store Manager Data

The first thing you see in the Store Manager is a dashboard. Based on the date parameters you set, you’ll see transaction data for that period of time. The left sidebar shows what you can do within the Store Manager and the “Download sales transactions” is found as a blue link right above the transactions dashboard.

To recap, you can find your firm’s Store Manager data by doing the following:

  1. Login to the Portal
  2. Click on the Store Manager
  3. Click on Download sales transaction list (Excel)

Note: Teachers must make the Store Manager visible for the students who need access to the Store Manager. See how to do this at Portal Support / [Teachers] Make the Store Manager Visible for Students

80% of VE Firms Generated Buy Buttons

Overall Store Manager Statistics from 2016-17

Number of sales transactions108,004
Number of unique items sold10,699
Number of items sold (by quantity)342,574
Total sold by dollar amount$54,189,189
Number of firms using Buy Buttons397
Average number of buttons created per firm35.5
Number of Buy Buttons generated (and number of products added in Store Manager)14,081
Number of promo codes generated564
Number of transactions redeeming promo codes2,746


New York was the Most Active State by Transactions

Top States (by number of transactions)

StateNumber of Transactions
New York29,020
New Jersey6,550
North Carolina5,597


Most Sales Transactions Didn’t Mean Most $

Top 25 Sellers (by transactions)

Firm NameNumber of TransactionsSchool NameCityState
Abstract Ice Cream3,637Wantagh HSWantaghNY
0n Demand Food Delivery2,888Brentwood HSBrentwoodTN
Adventure Outdoors Company2,407Academy Of The CanyonsSanta ClaritaCA
0h! Paws1,755Bartlett Yancey HSYanceyvilleNC
Knight & Day1,717Auburn HSRockfordIL
A.I. Energy1,578Northview AcademyKodakTN
1st Class Clothing1,560St. Charles NorthSt. CharlesIL
1 2 3 Pets1,519Harpeth HSKingston SpringsTN
Auggies1,427Cary-Grove HSCaryIL
AceIT1,377JF Webb HSOxfordNC
Alpha & Omega1,212Lawrence County HSLawrenceburgTN
The Animal Kingdom, Inc.1,203Loretto HSLorettoTN
0ne O.A.K Gameday Essentials1,086Brentwood HSBrentwoodTN
Golden Ram Enterprises, Inc.1,000Holt HSHoltMI
AmeriCo996Pittsford Mendon HSPittsfordNY
Area304992Geneva CUSD #304GenevaIL
Imagineers981Lapeer County Ed & Tech HSAtticaMI
Piece Of Cake977Ewing HSEwingNJ
0 Danger922Huntley HSHuntleyIL
Bake My Day Bakeries921Elmont HSElmontNY
02H914Long Beach HSLido BeachNY
Bucsmart905Belvidere HSBelvidereIL
Luxe888Waubonsie Valley HSAuroraIL
Advanced Performance Athletics884Southold HSSoutholdNY
0ntheGo Technology830Walt Whitman HSHuntington StationNY
Alternate Reality Entertainment830Syosset HSSyossetNY
2 Pure814Sachem East HSFarmingvilleNY
College Town Xperience782Pittsford SutherlandPittsfordNY

Top 25 Sellers (by dollar amount)

FirmTransaction AmountSchool NameCityState
Prime$1,499,999.60Maine East HSPark RidgeIL
Xtreme Comfort, Inc.$1,423,484.00St. Charles EastSt. CharlesIL
Area304$1,404,052.00Geneva CUSD #304GenevaIL
Lucid Investment Financial Enterprise$1,375,652.05HS Of Economics And FinanceNew YorkNY
Clever Contraptions$1,247,058.24St. Charles EastSt. CharlesIL
0h! Paws$973,095.90Bartlett Yancey HSYanceyvilleNC
Nuapps$870,895.00Francis Lewis HSFresh MeadowsNY
MatchWear$777,980.03Francis Lewis HSFresh MeadowsNY
ReImagin3D$752,269.33Francis Lewis HSFresh MeadowsNY
eXtra$747,379.82Northwood HSPittsboroNC
Luxe$724,615.25Waubonsie Valley HSAuroraIL
99 @dventures$705,374.45Berks Career And TechnologyLeesportPA
Golden Ram Enterprises, Inc.$677,911.00Holt HSHoltMI
1 2 3 Pets$619,448.06Harpeth HSKingston SpringsTN
Above n' below$597,884.69Sayville HSWest SayvilleNY
0 Danger$548,571.16Huntley HSHuntleyIL
Auggies$545,663.51Cary-Grove HSCaryIL
1nfinity, Inc.$533,400.00Grand Blanc HSGrand BlancMI
NYCVE Athletics DBA Inspire Athletics$533,241.99Abraham Lincoln HSBrooklynNY
The Animal Kingdom, Inc.$491,754.45Loretto HSLorettoTN
Gotham Enterprises$490,149.03ZZZ NYC Central OfficeNew YorkNY
Adventure Outdoors Company$471,978.28Academy Of The CanyonsSanta ClaritaCA
Imagineers$463,614.50Lapeer County Ed & Tech HSAtticaMI
0ptimize$460,243.95Batavia HSBataviaIL
Catalyst$442,413.66Neuqua Valley HSNapervilleIL
DISCOVR$433,604.84Herricks HSNew Hyde ParkNY
NicePops$431,264.00Syosset HSSyossetNY
EVO Tech$423,698.45Patchogue-Medford HSMedfordNY
Castora$422,738.23Edward R. Murrow HSBrooklynNY
Ohana Surfboard Company$415,865.83Sayville HSWest SayvilleNY
Forza Auto Sales$410,464.58Susan E Wagner HSStaten IslandNY
A Helping Hand$407,579.90West Hempstead HSWest HempsteadNY
Flip-Chip$398,971.62Syosset HSSyossetNY


Wednesday Was the Most Valuable Day for Sales

Sales Totals by Day

Day of the WeekNumber of TransactionsTransaction Amount


December to April Were the Hottest Months for Sales

Sales Totals Month-by-Month

MonthNumber of TransactionsTransaction Amount
January 201715,502$4,663,724.56
February 201718,180$5,902,663.53
March 201719,355$6,575,265.29
April 201718,235$20,100,930.63
May 20179,794$9,016,152.62
June 20171,136$1,291,483.21
July 201700
August 20167$13,880.01
September 201667$43,114.14
October 20162,328$546,780.86
November 20168,684$2,212,688.60
December 201614,716$3,822,505.67


Most Transactions Made in One Day Happened on a Friday

VE firms don’t seem to believe in “casual Fridays” with that level of sales activity.

Top Dates for Sales (by transactions)

DateNumber of Transactions
Friday, February 3, 20171,912
Monday, February 27, 20171,617
Wednesday, April 12, 20171,561
Thursday, March 2, 20171,457
Monday, February 6, 20171,425
Friday, March 3, 20171,402
Wednesday, March 1, 20171,388
Thursday, December 15, 20161,361
Friday, April 28, 20171,236
Tuesday, February 28, 20171,197
Monday, March 6, 20171,170
Wednesday, April 5, 20171,168
Tuesday, December 6, 20161,118
Wednesday, April 26, 20171,113
Thursday, May 4, 20171,096
Monday, December 5, 20161,086
Thursday, April 13, 20171,082
Tuesday, February 7, 20171,058
Monday, January 30, 20171,057
Monday, April 10, 20171,050
Tuesday, December 20, 20161,044
Tuesday, April 25, 20171,042
Thursday, February 2, 20171,028
Thursday, February 16, 20171,025
Thursday, April 27, 2017988

Top Dates for Sales (by dollar amount)

DateTransaction Amount
Tuesday, April 25, 2017$2,575,145.99
Wednesday, April 12, 2017$1,928,711.92
Friday, April 28, 2017$1,811,543.78
Wednesday, April 26, 2017$1,504,014.26
Monday, April 24, 2017$1,355,043.37
Monday, May 1, 2017$1,352,040.41
Thursday, April 27, 2017$1,310,539.31
Tuesday, May 2, 2017$1,201,384.91
Wednesday, March 22, 2017$1,153,474.60
Wednesday, April 5, 2017$1,093,465.29
Thursday, April 6, 2017$1,088,082.08
Friday, February 3, 2017$942,992.51
Tuesday, April 4, 2017$830,207.90
Friday, April 21, 2017$824,007.37
Thursday, April 20, 2017$738,246.40
Friday, April 7, 2017$727,403.87
Thursday, May 4, 2017$707,213.70
Wednesday, May 3, 2017$673,744.56
Thursday, April 13, 2017$664,047.04
Monday, April 10, 2017$661,731.59
Wednesday, May 17, 2017$594,017.49
Tuesday, April 18, 2017$575,836.59
Thursday, May 11, 2017$570,800.20
Thursday, January 19, 2017$567,741.24
Friday, May 5, 2017$517,564.50


Bundles & Packages Were Very Valuable

15 of the Top 25 items by dollar amount were bundles/packages.

Top 25 Items (by dollar amount)

ItemTransaction Amount
Awesome Package$1,274,388.00
$5000 Bundleeeeeee$704,329.80
Trade Show Package$681,109.50
Two to Tango$624,895.00
Tradeshow Bundle$443,840.00
Trade Show Special$352,785.50
North Package$321,738.72
LIFE Package$304,010.96
Rainforest Package$289,719.78
Self Promotion Package$282,000.00
1 year Monthly Subscription$249,990.80
1 Bedroom 1 Bathroom$233,700.00
$5,000 Gold Package$233,644.50
Trade Show Special 5000$219,999.56
Bora Bora$195,794.00
Siberian Husky$182,210.00
12-Month Plan (Individual)$179,088.00
Corporate Summer Package$176,907.90
Custom Case Bundle$172,860.30
Diamond Package$162,776.90
“Tropic Thunder” Package$162,000.00
Gold Package$160,657.53
Miniature Australian Shepherd$156,940.00
Basic Bundle$140,520.00

Top 25 Items (by transactions)

ItemNumber of Transactions
Basic Bundle1,451
Healthy Bundle746
“Tropic Thunder” Package647
Custom Infusion539
Renters Insurance493
Renter's Insurance467
Auto Insurance454
Solar Portable Charger454
Personal Care432
1-Week Plan (Individual)430
100. Gas Card419
Gingerbread IC382
Water Bottles353
Southern Bundle318
Trendy Bundle315
1 Bedroom 1 Bathroom311
ARE Genesis306
Warm Winter Shawl306
Burger IC305
Entertainment Bundle297
Cones (Pack of 6)292
The Alpha Pack292
Car Insurance269
Case of Custom Infusions265
Peppermint IC265


Stand-Out Promo Codes