Submissions Period: 10/16/2017 – 11/3/2017
Judging Period: 11/4/2017 – 11/26/2017
Results Announced: Week of 12/4/2017
The 2017 National Company Branding Competition is now open! Firms will demonstrate their company branding through the submission of a branding package that includes the company logo, fonts, color palette and associated applications such as: company letterhead, business cards, envelopes, cover pages, sales materials, or other similar company documents. An effective brand will be memorable, versatile, relevant to the company’s business, and consistently applied across all elements. A versatile logo is one that will look good when applied in different applications, such as brochures, websites, or promotional pens.
Consult the Company Branding Rubric available at Portal / Competitions & Rubrics / Rubrics to review submission criteria, judging criteria, Career Readiness Framework alignment, and the scoring key. Remember to review previous branding package submissions and effective brands and brand packages made in the real-world. When you’re ready, use the Competitions Manager linked below to register and submit.
Prepare By Reviewing Past Submissions
You can view previous top submissions by going to Competition Results. We’ve selected the following branding packages to help demonstrate what a successful branding package looks like according to the different submission elements.
- View Nuapps’s Company Branding package to see First Impressions
- View Globalyze Web & Design‘s and VenueGo‘s Branding Packages to see Logo, Fonts, and Color Palette
- View VE Connected’s Branding Package to see Consistency across elements
- View Bumble’s Branding Package to see Relevance to the business